roberta roller rabbit: old world prints for a modern age


roberta roller rabbit is not the kind of store i expect to find on the upper east side.  filled with great affordably priced brightly colored fabrics with great original graphic designs for quilts, baby blankets, bedspreads, table cloths, roberta roller rabbit is housed in a cute and unassuming space.  robert freymann, who owns the store, travels the world collecting ideas and fabrics with a heavy emphasis on indian prints produced through hand block printing method and then dried in the sun.  the designs themselves are modern looking  fabrics but the production produces a product that is unique and a nice change from marimekko.   roberta roller rabbit also sells fabrics for use on sofas, chairs and curtains at about $15 to $20 a yard and some furniture. 


in addition to the great fabrics and quilts, roberta roller rabbit also carries a smattering of other items made with her trademark look including great summer hats for kids and adults, placemats, bags, pillows, backpacks.  she also has a nice collection of cute cotton tunics or kurtas (also in kids and adult sizes) which make a great quick present or a fairly easily justified reward for something — i think my reason today would be suffering through my neighbor’s endlessly beeping smoke alarm which seems to be making me go crazy — definitely justification for a new treat.


roberta roller rabbit is a spin off from the original store called roberta freymann, located around the corner, and which focuses more on the clothes with jewelry, bags and other accessories.  and it looks like roberta roller rabbit’s trying to expand too, or at least experimenting with relatively new stores in l.a. and the hamptons.   roberta roller rabbit1019 lexington avenue at 73rd street, manhattan, new york, 212.772.7200.

One Response to “roberta roller rabbit: old world prints for a modern age”

  1. galugo says:

    The children’s hats are awesome! Our three kids are actually happy wearing them.

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