
with a background as a pastry chef, allison robicelli and her husband launched an online cupcake business this fall called . their shop offers treats in many flavors (they have nearly 50 options right now) available for order or for a catered party (you can contact them at allison at robicellis.com). robicellis has also just started to place their treats in local shops around brooklyn including blue apron and ozzies in park slope, in boerum hill and at hom in bay ridge. prior the launch of this venture in the fall, she and her husband ran a high end food market out in bay ridge with lots of cheeses and prepared foods.
i had been hearing about the robicelli cupcakes for a while, and alison was kind enough to bring some by this past weekend, and they were delicious. my favorite robicelli was the sticky toffee cupcake with brown sugar topping. they’re also working on a gluten-free line which should be rolling out in a few weeks. i was excited when allison agreed to provide a huge list of ideas for shopping and food, especially because she grew up and hangs out mostly in bay ridge, which is an area that i have clearly not even begun to explore. i am also very excited to try out her old-time italian bakery source on staten island. thanks so much allison!

food:
top clothing spots?
lol – being a chef isn’t a very sexy profession, so most of the time i’m in jeans and t-shirts. but when i do want to get something that makes me feel like a girl, i hit up lola’s boutique in bay ridge (85th and 3rd). mariana, the owner, is a former celebrity stylist, and she knows what i like and what looks good on me. an afternoon with her is just like playing dress up when i was a kid. also, i hit century 21a lot (86th street between 4th and 5th). i live around the corner and remember when it was a single storefront that sold shampoo and toilet seat covers. it’s massive and affordable, and always my go to if i need something i’m not sure a mom and pop would carry. i get most of my shoes there.. as for a third place, can i say the salvation army? i really don’t live a glamorous life. sigh.
house warming gift?
i am a big believer of giving food gifts, since they don’t need to be dusted (let’s be honest, we all have too much crap in our house). i also don’t like giving wine, since matt and i don’t drink and have received countless bottles as gifts ourselves which are useless to us. my favorite gift to give is a beautiful bottle of honey, since it’s the only food that never goes bad, and it’s as aesthetically pleasing as a bottle of wine. look for shops that carry either bee raw or savannah bee company honey, which are my two favorites. pair the honey with a nice tea and you’ll look like the most thoughtful guest at the party.
favorite place for stationery?
creations with inspiration on 3rd avenue between 83rd and 84th. they make the most amazing invitations, and their selection of journals, paper and photo albums is wonderful. it’s owned by two local moms who are the most wonderful and accommodating people on earth. i was there a few weeks ago, and my 2-year old had an epic, defcon-level meltdown. they didn’t bat an eye, helped me get him in the stroller, and still helped me with my purchase. unbelievable.

kids’ gifts?
as a mom, i have plenty of toys, but am a firm believer that we can’t have enough books. the children’s section of the bookmark shoppe (85th and 3rd avenue) has such a great selection, and a nice selection of puzzles and toys as well. they’re also happy to order me any book i’m looking for that isn’t in stock, and usually get it for me in a few days.
click here for more: interview: allison robicelli of robicellis