cherrypatter nyc
and great ideas for what to do too!
bjorn borg: knickers for the tennis obsessed
björn borg is one of the more eccentric underwear shops i have checked out lately but the whole nostalgic tennis thing definitely made me want to check it out. my summers as a kid were spent playing tennis. a much older guy in our neighborhood, david freed, who coached davis cup in 1960 and 1961, generously gave us local girls tennis lessons all summer long. he took us to matches across the city and was infinintely patient with us teenagers. i spent many an afternoon hanging out at his tennis court hitting ball after ball after ball with some loving but strick guidance. and to top off my tennis obsession, which didn’t last past high school, i also spent many hours in front of the tube watching those incredible connors-borg and evert-navratilova matches which i loved. those were definitely summer dog days.
so when i stumbled by the björn borg underwear shop i of course had to come in and frankly the knickers are pretty cute. lots of vibrant colors, bold prints, sporty styles (not exactly sexy but definitely useful) and it would certainly make for a nice change from the gap. i liked the fact that they had an equally fun collection for men, and i think i need to escort j. down there pronto as i know that he loves those undies from marks & spencer (every time we go to london we have to stock up) but their color scheme is just a bit too bland.
other than the underwear, i cannot say there is much else to recommend in the shop. the tops were not as interesting. given that björn borg is an international chain (this soho branch is their first foray into the states) hopefully they will be able to withstand the recession, or maybe splurging on day-to-day undies (at $26 a pop these are not cheap) is something people still do. björn borg: 89 crosby street between spring and prince streets, manhattan, new york, .
Hello,
I just have this stupid question : can you buy Bjorn Borg in NYC ? I was looking for some shopping in NYC but i didn’t find a shop of Bjorn Borg in NYC.
This was the only link i could find.
Thank you!
Matthias
oops. you are right. i just found out the new york shop closed. sorry about that. it did seem that it would be hard to support something like that in this economy. oh well! i’ll update my post.